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Discovering WHY – The Relevance of Simon Sinek’s Classic Talk in Times of Covid-19

Discovering Why

We recently had our team get together for a couple of days to take time away from clients and direct our gaze inwards to reflect on our own business.

I think I am not saying anything new when I state that the current business climate is changing more rapidly than ever before. This calls for an honest reflection on what we do and more importantly why we do what we do. So, we dug out the classic Ted talk recording of Simon Sinek “Start with why”. It quickly became apparent that we can very well articulate WHAT we are doing and can also provide many excellent examples of HOW we are doing thing. However, we did need a bit of discussion to define our concise WHY. But when we got it, we knew it was right:

New Zealand HAS to lift it performance. Now more than ever. These are not times for running a high cost operation, characterised by constant plan changes, unreliable assets, many defects, and a disgruntled and dysfunctional team. Now, more than ever it is important to have a stable business process that uses the Lean methodology or a Continuous Improvement cycle to adapt and adjust to the constant changes in our customer demands, our supply chain, and the operational restrictions due to the ever-changing Covid-19 regulations.

Now is the time to start thinking differently about running a business. You will no longer be able to get the same results by doing the things the same way you have always done them. Covid-19 has forced us to change. Your choice is the type of change you make. Will you directly cut cost by retrenching staff and saving on discretionary spending? Or will you take the time and energy to re-visit your business model, improve your processes, adjust your strategy, and pivot if you need to and use this opportunity to let your company emerge stronger than it was before. Helping business think differently is our speciality. We help business to think and act differently. Feel free to give us a call or contact us for a non-obligatory conversation to find out how you need to start thinking and acting differently about your own business at this point in time. If your current business need is productivity improvement, we will be able to help you as we are Productivity Improvement Experts and use the Lean/Continuous methodology for business process improvement. However, if your business needs something else presently, we are most likely able to point you in the right direction and refer you to someone else to assist you with your current need.

Bringing it back to Productivity People’s own strategy session and developed our three statements to inspire action that start with Why.

WHY: New Zealand HAS to lift it performance

WHAT: We help business to think and act differently

HOW: We are Productivity Improvement Experts

About the author: Dr Liddy Bakker is the Director for Knowledge Management and Founder of Productivity People